Hello, I’m Sam! 👋🏽

I am a seasoned mixed-methods UXR Leader specializing in transforming complex, high-ambiguity Deep Tech and AI into intuitive, high-impact products. Operating at the intersection of advanced geospatial analysis, UX, and data science, I help to bridge big data and human-centered insights. My mission is to make sophisticated, technical tools accessible for people solving our most critical planetary and human challenges across environmental protection, food security, and healthcare.

Having operated across the tech ecosystem, I thrive in environments demanding extreme ownership and adaptability. I have scaled UXR practices from the ground up as a startup's first researcher, steered high-stakes 0-to-1 products through early-stage ambiguity, and driven cross-functional alignment within large-matrixed organizations like Google and Apple.

Beyond the lab, I bring the same rigor to my personal pursuits as I do to research. Whether I’m navigating the lineup on a shortboard, running, boxing, or interviewing science and tech industry leaders on my podcast, I believe a sharp mind is best forged through constant challenge and friction, and I apply that high-performance discipline to my work and life’s mission: making raw, complex data usable and impactful for the world. ❤️