Hello, I’m Sam! 👋🏽

I am a Quantitative UX Researcher and Product Strategist dedicated to harnessing Deep Tech and AI for social and environmental good. Currently at Google, I bridge data science and human-centered research to build accessible geospatial tools for global researchers and developers. My mission is simple: to transform complex AI systems and big data into intuitive, high-impact products that tackle our planet’s most urgent challenges across climate, healthcare, and food security.

Having operated across startups and major tech ecosystems, I thrive in environments demanding extreme ownership and adaptability. I have built UXR practices from the ground up as a startup’s first researcher, led 0-to-1 product strategies through high ambiguity, and driven cross-functional alignment across large-scale organizations including Google, Apple, and Indigo Ag.

Beyond product strategy, I bring a high-performance mindset to everything I do. Whether I’m navigating the ocean on a shortboard, trail running, boxing, or hosting CTRL + ALT + HER to amplify women in STEM, I thrive at the intersection of challenge, curiosity, and execution. I’m always driven by one goal: making complex tech usable and impactful for everyone. ❤️